About the project

Designed by ARC Architecture, 172 Canford Cliffs Road is a collection of 44 contemporary apartments set within the wooded landscape of Canford Cliffs, Poole. The scheme has been carefully designed to maximise views towards the coastline and surrounding treetops, with generous terraces, sculpted balconies and a refined material palette creating a distinctive coastal character.

A series of photorealistic still images and animated sequences were produced to help communicate the architectural vision of the development. The visuals focused on capturing the relationship between the building, its setting and the expansive views available from the apartments, while also illustrating the quality of the interior spaces and lifestyle offered by the scheme.

Luxury apartment balcony with outdoor seating, potted plants, glass railing, and view of trees and sky at sunset.
Looking up at the sky through a tree with green leaves. In the background, a modern multi-story apartment building with balconies.
Modern multi-story residential building with rounded balconies and large windows, surrounded by green trees, with cars parked in front and people walking on the sidewalk.
Modern living room with large windows overlooking a landscape, featuring a white sofa, beige armchair, black chairs, round coffee table, a white rug, and a view of green hills and water outside.

"The architecture features angled balconies with soft, sculpted edges, paired with a refined material palette of bronze cladding and crisp white render, creating a timeless coastal aesthetic."

Arc Architecture

Modern multi-story apartment building with curved balconies surrounded by tall pine trees, viewed from street level with parked cars in the foreground.
Outdoor terrace with white couches and coffee table, overlooking a lush green landscape and ocean in the background, illuminated by warm sunset light.
Modern apartment building with curved balconies and glass railings against a blue sky.